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Monday, July 03, 2006 Global vs. Local Strategy and Execution Do you ever question whether you have an appropriate local strategy with tight alignment to global direction?The key to a successful global strategy is making sure that local markets are seen as primary to the customer and stakeholder. - Positioning, messaging, language, images and design all contribute to a successful local realisation of the global strategy - Flexibility to adapt the global model to individual market needs will yield the greatest chance for overall success. The best strategies in the world are worthless until they are put into practice. - Local markets will drive the sales and need to be supported by the strategy - Path of least resistance: the adoption market by market has to be both operationally and financially attractive to gain enthusiastic support At a basic level, the challenge we all face is winning local customers through targeted marketing and focused sales execution. We have worked on a number of exciting projects where our clients have sought a more practical local strategy. This has often involved: - Reviewing target market segmentation and opportunity by geography - Assessing product/solution fit - Revising messaging and developing a more relevant value proposition - Developing a winning channel strategy to ensure market coverage # posted by Tim Cheadle |
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