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Stay current with all the latest market data + Strategy Boutique news and opinion | |||||||||||||
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Wednesday, December 06, 2006 Build a Winning Channel Strategy STRATEGY BOUTIQUE is a niche management consultancy focused on the Hi Tech industry and provides unparalleled expertise in the areas of strategic management (strategic planning), marketing and business planning.We can help you transform your Go-to-Market strategy enabling you to shape an effective, constantly evolving, and mutually beneficial channel strategy. Using proven methodology, we can navigate complex distribution environments and enhance channel effectiveness. - Map the industry channel - Segment your market for optimal channel design - Build market access around what the final customer wants - and will pay for - Align and influence your channel value chain to ensure that all players are fairly compensated Contact us for a strategy consultation. # posted by Tim Cheadle Monday, July 03, 2006 Global vs. Local Strategy and Execution Do you ever question whether you have an appropriate local strategy with tight alignment to global direction?The key to a successful global strategy is making sure that local markets are seen as primary to the customer and stakeholder. - Positioning, messaging, language, images and design all contribute to a successful local realisation of the global strategy - Flexibility to adapt the global model to individual market needs will yield the greatest chance for overall success. The best strategies in the world are worthless until they are put into practice. - Local markets will drive the sales and need to be supported by the strategy - Path of least resistance: the adoption market by market has to be both operationally and financially attractive to gain enthusiastic support At a basic level, the challenge we all face is winning local customers through targeted marketing and focused sales execution. We have worked on a number of exciting projects where our clients have sought a more practical local strategy. This has often involved: - Reviewing target market segmentation and opportunity by geography - Assessing product/solution fit - Revising messaging and developing a more relevant value proposition - Developing a winning channel strategy to ensure market coverage # posted by Tim Cheadle Monday, September 05, 2005 Strategy Boutique launches strategic planning workshops Focused exclusively on executive teams wishing to build a common strategic plan, Strategy Boutique now offers two day off-site workshops. The primary goal being to develop a winning plan with buy-in from all stakeholders.A typical agenda will take senior participants through the following topics: Environmental analysis Key business drivers Core competencies & values Mission & Vision Strategic initiatives Goals & Action planning Utilising the very latest strategy tools and combining team building activities, your top team will achieve a renewed sense of purpose and direction. Contact us to discuss your specific needs. # posted by Tim Cheadle |
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News ArchivesSeptember 2005 July 2006 December 2006
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